If you have picked up a bottle of Shower Power in the last year, you might have done a double-take.
We have redesigned our packaging, and the new labels have found their way on shelves across Australia. Shower Power, Shower Power Gel and Carpet Power have already made the switch, and as of July 2026, Mould Power has joined them. The rest of the range will follow over the coming months.
Why We Changed It
At OzKleen, we have been manufacturing cleaning products in Queensland since 1995, and over that time, our labels quietly collected a lot of luggage. Every product had developed its own take on the brand, and for a few decades, different layouts, colours, and imagery have found their ways across labels. Scattered across supermarket aisles, our products became difficult to see and identify under the one OzKleen brand.
After 30 years, we were due for a modern refresh!
In 2024, our ‘Win a Cleaner for a Year’ competition collected over 34,000 entries! Each entry required completing a feedback form about our packaging and provided us with heaps of data.
Common responses we’d get:
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“Busy”
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“Tacky but it works”
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“A lot”
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“Ugly”
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“Not modern”
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“Australian made”
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“Gimmicky”
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”Brush trigger stands out”
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“I bought it because it was recommended”
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“It works”
So with this feedback, our local Gold Coast team worked hard for months to create a new look for OzKleen that:
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Still reflects our history - we’re still a multi-generational family-owned and operated brand, which means legacy matters, and our brand evolution reflects us
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Is enjoyed by our customers - cult followers of our Mint Kleen, Shower Power, Oven Power, and more should not be shocked by a complete refresh
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Is more accessible - easier to find on shelves, easier to locate under the kitchen sink, easier to read, and easier to distinguish between our products
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Creates consistency and a stronger brand presence - our competitors have changed over the last 30 years, and standing as one, uniform brand is non-negotiable today
Before and Afters
Check out some before-and-afters of some OzKleen favourites:
OzKleen’s Shower Power Citrus (500mL and 750mL)
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Inclusions:
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Citrus-fresh scented imagery
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Shower and bath imagery
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Australian-made banner
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Modern fonts, richer colours
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Matte finish
Exclusions:
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Iconography
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Power benefits
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Tiled background
Shop Shower Power Citrus 750mL >>
OzKleen’s Carpet Power
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OzKleen’s Mould Power
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Same Formulas Inside
And just to confirm, the OzKleen formulas have not changed!
If you have been buying Shower Power for twenty years, the bottle you pick up with the new label does exactly what the old one did. Free from bleach, ammonia and phosphates, biodegradable, septic-safe, and still made at our Ormeau facility on the Gold Coast.
New Triggers Are Coming Too
While reviewing our labelling, we’ve also reviewed our bottles and triggers to ensure they align with the new look and feel, whilst being the most current, eco-friendly, durable and user-friendly options.
Our bottles are already HDPE (high-density polyethylene), making them chemical-resistant, durable and safe.
We will, though, be updating triggers, and these will roll out across our trigger bottles over the coming months. These triggers are more durable and higher-quality than previous ones, but the spray technology does differ. So, anticipate a different spray pattern when you pick up a new bottle of OzKleen over the coming months.
You Might See Both For A While
Retailers work through the stock they already have before new packaging lands, so for the next little while, both labels will be out there at the same time. Depending on where you shop, you might find the old look, the new look, or both sitting side by side.
Either one is the same product. Grab whichever is closest.
You can see the new look across the range and shop the refreshed products direct online.